Tag » Public Relations

Doubler Days Returns to Club Keno, Fantasy 5, and Lotto 47 in April

The Michigan Lottery is giving players a chance to double their fun and their winnings in April when the popular Doubler Days promotion returns to the Club Keno, Fantasy 5, and Lotto 47 games. 166 kata lagi

Michigan Lottery

Hope for the Best, Prepare for the Worst: Corporate Crisis Communication Do's and Don't

What defines a crisis? What conditions constitute a “code red, all hands on deck,” corporate response? The answers to these questions depend on situational elements like perceived severity (which is dangerously and individually subjective), context and the event itself.   655 kata lagi

Microsoft PR Pioneer Pam Edstrom Has Died

Pam Edstrom, who helped drive Microsoft to great heights starting in the company’s early days, passed away Wednesday after a four-month battle with lung cancer. She was 71. 482 kata lagi


Love is in the Air - and so are Tacos!

Taco Bell has been expanding its offerings the past few years as it competes with other fast food outfits. But still, how can a fast food outlet truly differentiate from the competition? 286 kata lagi

Classroom Activities

Can Stella Artois’ Use of Corporate Social Responsibility Restore the Brand’s Image?

by Jonathan Routledge

Stella Artois have recently provided an eye-catching piece of Corporate Social Responsibility (CSR) by partnering with water.org in a campaign bid to raise awareness of families struggles to get access to clean water. 481 kata lagi


Why Donald Trump is the best PR practitioner in the world

by Oliver Warden

20th January 2017 – Donald Trump is inaugurated as President of the United States of America. This is not a drill. Arguably the biggest shock in American history, (until the Patriots won the SuperBowl with the greatest comeback ever) Trump played everybody. 511 kata lagi


All in good fun? PR and the gambling industry

by James Chadwick

During Sutton United’s fifth round FA cup tie with Arsenal at the Borough Sports Ground, reserve goalkeeper Wayne Shaw made an error in judgement. 509 kata lagi

Public Relations