Tag » Marketing 3.0

The Marketing Plan 3.0: Overcoming barriers in the social media adoption

When introducing and trying to engage employees and community stakeholders in social media platforms, there may be many barriers, fears, concerns and attitudes that pose a cultural change challenge. 378 kata lagi

Marketing 3.0

The Marketing Plan 3.0: changing values and behaviors

The development of the Marketing Plan 3.0 may present two cultural challenges:

  • The need for developing a new set of values as organizational standards of behavior, as a key success factor of the new values driven marketing…
  • 432 kata lagi
Marketing 3.0

The Marketing Plan 3.0: selling the vision to investors

Whenever the new tourism development requires some significant investments, it may be convenient to attract investors instead of asking for credit loans. To do so, it is also necessary to prepare specific contents and presentations. 203 kata lagi

Marketing 3.0

The Marketing Plan 3.0: selling the vision to community stakeholders

The challenge of engaging the local community stakeholders requires its own marketing plan, usually known as internal marketing plan. This should be focused on the target stakeholders aimed at attracting in the first phase, encompassing the key partners and the local community. 387 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Network engagement and development strategy

As the reader may have already understood, the success of destination marketing 3.0 is based upon building and engaging a large network of stakeholders. Furthermore, an Open Innovation System has to be developed engaging both professional and non-professional contributors. 170 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Social media strategy considerations beyond the main platforms

Beyond the main global social media platforms, there are other growing platforms such as Instagram, Tumblr, Vimeo, Foursquare and Flickr, which should also be considered. Furthermore, in some countries it may be convenient to adapt the social media strategy depending on the scope and use of each platform, also taking into account that some countries have their own social media platforms that are equally or more popular than the global ones. 144 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Social media strategy for Pinterest

Pinterest is used by 35% of B2C marketers and 26% of B2B marketers, and it has a very particular user profile, characterized by a predominance of female millennials (more than 90% of the users) with one of the highest engagement rates (spending more than 1 hour per month on the site). 404 kata lagi

Marketing 3.0