Tag » Marketing 3.0

It’s time for DMOs to take the leap on the sharing economy

The sharing economy is booming, but until now most European DMOs have largely stayed out of the conversation, seeing this new economic model as a cluster of problems, rather than as a useful tool to meet their policy goals. 621 kata lagi

Marketing 3.0

The power of persuasion: how travel influencers can become a DMO’s new best friend

Energetic, dynamic, imaginative and flexible. Increasing numbers of travel brands are discovering the value of building long-term relationships with travel influencers, and tapping into their problem-solving abilities too. 1.017 kata lagi

Marketing 3.0

Making collaboration efficient when face to face is not possible

Started as a simple experiment in social media, in 2010 composer and conductor Eric Whitacre called out to his online fans to record themselves singing “Sleep” by the British choir Polyphony and upload the result. 1.097 kata lagi

Marketing 3.0

Are Emotional Benefits Always in Your Destination and Place Branding?

One of the most overlooked, yet most powerful component in the branding of places is the role of emotional benefits. This was recently the subject of considerable discussion at… 532 kata lagi

Marketing 3.0

Future tourists

Amadeus has recently presented a survey explaining how the tourists will be in 2030 (Future Travel Tribes 2030). This report has been elaborated with the… 976 kata lagi

Marketing 3.0

The innovation challenge in destinations

Research and innovation will have a fundamental role in the competitive improvement of destinations. Any policy for the destination development has to include a vision and an innovative orientation that brings some sort of competitive advantage. 582 kata lagi

Marketing 3.0

Bringing value through social tourism

The CSR (Corporate Social Responsibility) systems in organizations work in 3 fields: environmental, social and economic. If we focus on the social part, we are likely to find many hotels, destinations and businesses that are socially responsible. 598 kata lagi

Marketing 3.0