Tag » Marketing 3.0

Setting the story style

As for all the marketing materials, brand storytelling has to follow certain guidelines that are usually detailed in the corporate content marketing style guide.

In the case of destinations, where many amateur writers are to participate, this style guide plays an especially important role. 354 kata lagi

Marketing 3.0

Strategies to foster story virality

Based on the factors that have proved to foster virality, there are three main strategy recommendations:

Design your content to provoke an emotional reaction. Arousing a sense of amusement, surprise, anger, solidarity or affection is likely to foster sharing among the audience. 349 kata lagi

Marketing 3.0

What makes stories go viral?

One of the most desired effects of content creation and delivery is to make it go viral. Despite the fact there is not any magical formula to do so, there are many strategies and tactics that increase the chances of stories going viral. 222 kata lagi

Marketing 3.0

Content media strategy in transmedia storytelling

The media mix for storytelling marketing is likely to be different for every campaign. There are three main categories of media channels to consider: paid channels (advertisements and sponsorships), own channels (website and own social media pages) and followers’ channels (content created by followers, journalists, bloggers). 271 kata lagi

Marketing 3.0

New rules for story marketing in the digital era: transmedia storytelling

Beyond the generic story marketing principles, the digital era brings in new opportunities to deliver stories and interact with the audience in many ways, but the competition for the audience is tougher than ever before. 478 kata lagi

Marketing 3.0

Principles of story marketing for destinations

There is a series of principles that a marketer should never overlook when crafting the storytelling strategy for a destination:

Know your audience. You need to know the kind of characters they admire and why they like them, what are their aspirations, their values, their beliefs, their fears, and what they cherish. 747 kata lagi

Marketing 3.0

How storytelling turns into effective marketing

Beyond the engaging power of compelling stories, there are many important aspects to take into account when intending to use storytelling for marketing purposes, in order to optimize the impact of the brand story in terms of reach, image conveyed and conversion. 248 kata lagi

Marketing 3.0