Tag » Marketing 3.0

Sustainable management of tourism destinations: challenges, goals and advantages

Since the concept of Sustainable development became popular in the mid 80’s with the celebration of the UN World Commission for the environment and development… 629 kata lagi

Marketing 3.0

Digital transformation in Tourism

The tourism industry is facing changes affecting the whole value chain, in both public and private sectors and to the whole system (demand, offer, markets and territory). 396 kata lagi

Marketing 3.0

Tourism 3.0 – Innovation and digital competences

Along with the mega-trends that set Tourism 3.0 apart from conventional models, it is evident that not only the future but also the present state of the tourism industry is to be developed upon the new technologies along the whole industry value chain. 388 kata lagi

Marketing 3.0

Making collaboration efficient when face to face is not possible

As it has been explained in many posts, content and product co-creation is in the core of Marketing 3.0, though to leverage a significant share of the stakeholders’ creativity potential it is necessary to think of virtual co-creation methods, to complement co-creation workshops and other face to face activities. 1.161 kata lagi

Marketing 3.0

New Zealand, a story-marketing destination benchmark

New Zealand is widely regarded as a holiday destination of a lifetime, with pristine natural landscapes, an easy-going lifestyle, indigenous cultural heritage and adrenaline-pumping adventure sports creating a unique destination offering. 696 kata lagi

Marketing 3.0

Teaming up with customers & fans to co-innovate

As explained many times in this blog, engaging customers and turning them into fans, contributors and brand ambassadors is one of the key success factors of destinations 3.0. 452 kata lagi

Marketing 3.0

Storytelling marketing for the Santiago Way’s pilgrimage

One of the worldwide famous life-changing experience destination is the Santiago Way, a pilgrimage route that revived two decades ago from the middle age. It was first developed through the local Government’s investment in hospitality facilities and promotion, and from then on through word of mouth and high-profile storytelling, including many films. 322 kata lagi

Marketing 3.0