Tag » Marketing 3.0

Story audience profiles: how does each interact with the stories?

The study identifies four segments according to the relationship they establish with stories:

Seekers are focused on immersion. They want to know more details about the story, learning about the context in which the story takes place and about the lives of the characters beyond their role in the story. 327 kata lagi

Marketing 3.0

Future story trends: audience’s future needs and desires

So far, stories had the power of drawing flows of tourists who wanted to know where the story they had read or seen in a film took place, and re-imagine the story in the real place, as a matter of curiosity. 548 kata lagi

Marketing 3.0

Types of stories

In marketing destinations, stories may be real or realistic fiction. In this respect, it is advisable that the author states at some point whether the story is or not real, no matter whether the character names are changed to protect their privacy. 616 kata lagi

Marketing 3.0

Key success factors of stories for culture change

In the case of stories related to organizational change, apart from the aforementioned points, there are some specific key success factors to take into consideration: 253 kata lagi

Marketing 3.0

The seven stages of a story

In adding depth to the story plot, according to the master storyteller Joe Lambert, there may be distinguished seven stages through which the story flows: 335 kata lagi

Marketing 3.0

What makes stories compelling

Compelling stories are those that not only move people to share and take action but also engage the audience in a way that they are willing to follow the story with more chapters. 663 kata lagi

Marketing 3.0

Storytelling to build emotional connection

A destination becomes a brand when it evokes emotions and when people talk about how the destination experience has changed their lives rather than about the specific features of the tourism services and the facilities. 154 kata lagi

Marketing 3.0