Tag » Marketing 3.0

The power of social media - The marketing world shifts to Marketing 3.0 (Part 1)

The picture below was posted on Facebook by a journalist, Pham Nghia, last week (Mar. 03, 2017), and it immediately received much attentions, shares and comments from the public and the media. 599 kata lagi

Blog

Cross-destination competitiveness programs: developing experiences

Charming transport systems. In line with the aforementioned congestion challenges, a smart solution to both release congestion and boost visits to the least popular sites is to develop charming transport systems connecting all sites and attractions throughout the destination. 319 kata lagi

Marketing 3.0

Cluster competitiveness assessment method

Tourism clusters are areas –often encompassing many tourism sites- that are internally homogeneous or with a distinct character. Defining clusters is structuring the territory in smaller geographical areas which help us identify where the tourism activity is carried out and where it can be developed, among other issues. 407 kata lagi

Marketing 3.0

The power of social media - The marketing world shifts to Marketing 3.0 (Part 2)

Marketing has been evolved through three main stages: Marketing 1.0, Marketing 2.0 and Marketing 3.0. 729 kata lagi

Blog

Destination models’ partnership & ownership related variables

Partnership structure: even if most destinations –cultural destinations- are driven by many DMCs and one DMO, there may be many different formulas to structure their relationship in terms of partnership. 292 kata lagi

Marketing 3.0

Destination models’ brand values related variables

Character and style harmony: many destinations pay special attention to the architectural style and urban aesthetics to guarantee a harmonic urban landscape. This harmony is very appreciated by most upscale tourists, for it is an important requirement to attract the highest spenders. 538 kata lagi

Marketing 3.0

Destination models’ product & market related variables

There are many variables to be considered when defining a destination model, and so several models may be designed based upon different combinations of these variables. 341 kata lagi

Marketing 3.0