Tag » Marketing 3.0

The Marketing Plan 3.0: Social media strategy for Pinterest

Pinterest is used by 35% of B2C marketers and 26% of B2B marketers, and it has a very particular user profile, characterized by a predominance of female millennials (more than 90% of the users) with one of the highest engagement rates (spending more than 1 hour per month on the site). 404 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Social media strategy for Google+

Google + is used by 41% of B2C marketers and 39% of B2B marketers for it is equally valid for individual and corporate targets. With regards to the conversion goals, it is most suitable for engaging the targets as tourists, clients, followers, contributors, brand ambassadors and volunteers, using preferably videos, photos or infographics. 449 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Social media strategy for Youtube

Youtube is used by 65% of B2C marketers and 61% of B2B marketers, and so it is suitable for both professional and non-professional targets. These target audiences could be those to be engaged as followers, clients, tourists, contributors, brand ambassadors, and volunteers. 302 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Social media strategy for Twitter

Twitter is used by 69% of B2C marketers and 80% of B2B marketers, for it is quite suitable for both professional and non-professional targets. These target audiences could be those to be engaged as followers, contributors, brand ambassadors, volunteers, employees, partners and professional contributors. 518 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Social media strategy for Facebook

Facebook is used by 90% of B2C marketers and 80% of B2B marketers, for it is suitable for all types of targets. This is likely to be the first platform to develop, for its suitability for all targets, its reach, the many kinds of contents it may convey, and the many kinds of activities it may hold (contests, sweepstakes, polls, etc.). 679 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Formulating social media strategy

Once the goals are set and the information on the use of social media by our target audiences has been obtained, it’s time to formulate the strategy. 339 kata lagi

Marketing 3.0

The Marketing Plan 3.0: Setting goals for the social media strategy

Even if Social Media Marketing is presented here as a new channel which eventually has to replace the traditional ones, the best way to bring it in is in coexistence with the current marketing system. 217 kata lagi

Marketing 3.0