Tag » Coca-Cola

Coca-Cola's Healthy Drink Strategy is Paying Off

According to trade publication Beverage-Digest, soft drink consumption in the USA reduced by 89.8% in 2016. Despite the new attitude of consumers toward soda and carbonated drinks, Coca-Cola has not stayed idle with its core brands. 162 kata lagi

Daily News

Floating A Difference Between Coke and Diet Coke

If you place a sealed can of Diet Coke in water, it will float. Regular Coke will sink to the bottom.


Sugar Tax - how would it work?

In the 2016 Budget, Chancellor George Osborne announced that the government would introduce a new sugar tax on the soft drinks industry, meaning the UK is one of the handful of countries, including Mexico, France, and Norway, which have introduced similar taxes. 493 kata lagi


Ykee Benda features in the 2018 FIFA World Cup global anthem.

Coca-Cola today officially released the 2018 FIFA World Cup global anthem – “Colours” – created in partnership with global music superstar, Jason Derulo.

A true collaboration between Coca-Cola and Jason Derulo, “Colours” celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament. 431 kata lagi


Coca-Cola's 2016 CAN campaign, why we like it? ✍️

Comment émerger lors d’un événement sportif majeur lorsqu’on n’est ni sponsor officiel de la compétition ni celui d’une équipe ?

C’est le challenge que toute agence aime poser régulièrement à ses équipes créatives, stratégiques… et surtout juridiques ;) Et comme une fois n’est pas coutume, la meilleure réponse vient de Coca-Cola. 239 kata lagi