Blogs about: Marketing

Berebut Pasar B.A.B = Vitacharm vs Activia, Vegeta? Yakult? (21.05.08)

ronaldsipahutar wrote 3 days ago: Berebut Pasar B.A.B = Vitacharm vs Activia, Vegeta? Yakult?   Masih fresh dimana sekitar 2 bulan … more »

Tag: Activia, bab, Challenge, Competition, Ronald Sipahutar, Vegeta, Vitacharm, Yakult

Djarum Adventurace vs Marlboro Adventure Team = Copy Cat or Innovation? (13.05.08)

ronaldsipahutar wrote 3 days ago: Djarum Adventurace vs Marlboro Adventure Team = Copy Cat or Innovation? Saat melihat Baliho-baliho … more »

Tag: Adventurace, Challenge, Competition, Copy Cat, djarum, Innovation, Marlboro, Marlboro Adventure Team, Ronald Sipahutar

Harley + BNI = For Sales Only? How the Brand Image? (07.05.08)

ronaldsipahutar wrote 3 days ago: Harley + BNI = For Sales Only? How the Brand Image?   Mulai bulan April 2008, PT Mabua bekerjasama … more »

Tag: Challenge, Competition, Ronald Sipahutar, Brand, Harley-Davidson, BNI, Mabua, kartu kredit

Fatigon Hydro Plus = Modal Merk atau Inovasi? (29.04.08)

ronaldsipahutar wrote 3 days ago: Fatigon Hydro Plus = Modal Merk atau Inovasi?   Hmm, Fatigon yang dikenal sebagai penambah stamina … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Brand, Innovation, Fatigon Hydro Plus

Jupe + Roncar = Differentiation? (23.04.08)

ronaldsipahutar wrote 3 days ago: Jupe + Kondom, Roncar + Iklan Katro menjadi issue menarik untuk para marketer sekarang. Sori, saya g … more »

Tag: Challenge, Competition, Ronald Sipahutar, Brand, Roncar, jupe, kondom, Differentiation

Rinso : Membersihkan Noda Dalam Sekali Cuci = Kemunduran, Inkonsistensi or New Strategy? (09.04.08)

ronaldsipahutar wrote 3 days ago: Rinso : Membersihkan Noda Dalam Sekali Cuci = Kemunduran, Inkonsistensi or New Strategy?   Saya jad … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Brand, rinso, The Most Impactful Event, mix magazine

Sales vs Marketing = Pria vs Wanita? (02.04.08)

ronaldsipahutar wrote 3 days ago: Sales vs Marketing = Pria vs Wanita?   Ups.. ini bukan masalah gender apalagi mendeskreditkan teman … more »

Tag: Challenge, Competition, Ronald Sipahutar, Brand, Sales, comparison

Retailer vs Prinsipal = Kawan Abadi atau Kepentingan Abadi? (25.02.08)

ronaldsipahutar wrote 3 days ago: Retailer vs Prinsipal = Kawan Abadi atau Kepentingan Abadi?   Dulu mengelola distribusi outlet itu … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Trade Marketing, retailer, Prinsipal, Key Account

Emotional Brand = The Ultimate Stage of Brand? (14.02.08)

ronaldsipahutar wrote 3 days ago: Emotional Brand = The Ultimate Stage of Brand?   Okay, saya tahu ttg life cycle brand dan jika suda … more »

Tag: Challenge, Competition, Ronald Sipahutar, Brand, Emotional Branding

Big Budget vs Low Budget = Power vs Creativity = Will the Impact stay the same if ... ? (11.02.08)

ronaldsipahutar wrote 3 days ago: Big Budget vs Low Budget = Power vs Creativity = Will the Impact stay the same if … ?   Ini … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Budget, Creativity

Price War = Kegagalan Brand? (23.01.08)

ronaldsipahutar wrote 3 days ago: Price War = Kegagalan Brand?   Sabar-sabar, jangan marah-marah dulu. Statement diatas merupakan per … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Brand, Price, price war

CDMA vs GSM = Busway vs Bus Kota? (17.12.07)

ronaldsipahutar wrote 3 days ago: CDMA vs GSM = Busway vs Bus Kota?   Bukan bermaksud membela GSM Operator atau pun menyalahkan CDMA … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Telco, Price, price war, CDMA, GSM

High Capital Expenditure, Fast Action and Wide Coverage, are the secrets of challenger? (30.11.07)

ronaldsipahutar wrote 3 days ago: Saya diskusi dengan beberapa orang yang bekerja di Market Leader Company. Pertanyaan saya simple, ap … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy

Surf 12 Tangan vs Attack 10 Tangan = The Power of Marketing Intelligent? (21.12.07)

ronaldsipahutar wrote 3 days ago: Surf 12 Tangan vs Attack 10 Tangan = The Power of Marketing Intelligent?   Ingat Kucek-kuceknya Om … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Brand, surf, Attack, usp, intelligence

New Brand Don’t Want Just To Be a Follower, But A Challenger to Beat The Leader! (23.11.07)

ronaldsipahutar wrote 3 days ago: Tahun 2007 ini ada trend yang sekarang seru dipasaran. Sebuah Habit yang berbeda dari tahun-tahun se … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Brand, Indomie, MIE SEDAAP, CDMA, GSM

Amild, Kembali Tagline Lama? Romantisme Masa Lalu, Take Back atau Desperate? (21.11.07)

ronaldsipahutar wrote 3 days ago: Ngebahas ttg Amild semakin seru, Kembali ke Tagline lama? Romantisme Masa Lalu, Take Back or Despera … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, Brand, A Mild, hm sampoerna

Silver Bird & MB C230 = Public vs Exclusivity (03.08.07)

ronaldsipahutar wrote 3 days ago: Silver Bird & MB C230 = Public vs Exclusivity     -Tulisan ini adalah tanggapan dari postin … more »

Tag: Challenge, Competition, Ronald Sipahutar, Strategy, silver bird, Mercedes Benz, C 230, Marketing Club

Agnes Monica & New Era = Endorser or Co Branding? (25.07.07)

ronaldsipahutar wrote 3 days ago: Agnes Monica & New Era = Endorser or Co Branding?   Ingat Agnes Ingat New Era.. Itu slogan yang … more »

Tag: Challenge, Competition, Ronald Sipahutar, Brand, Agnes Monica, New Era, Co-branding, endorser

Komunitas Sebagai Target Aktifitas Marketing

lizaangela wrote 1 week ago: Manusia adalah makhluk sosial, sehingga manusia telah selalu dan akan memerlukan interaksi dengan ma … more »


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